Live Sales Script
Use this while running the call. The wording is pulled from the source page and organized so you do not have to hunt for the next thing to say.
Rep objective
Treat objections as safety questions, not arguments.
Validate the concern first, then clarify or reframe.
Return to trust, value, clarity, and solving the real problem.
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Objection Handling That Protects Trust
Original training context for this page
This is something every rep should carry with them. When objections come up, the worst thing a rep can do is panic, argue, or sound defensive. The best thing they can do is stay calm, respect the concern, and bring the prospect back to trust, value, clarity, and the problem being solved.
We are not here to pressure people. We are here to earn trust, solve real problems, and deliver something people are proud to recommend.
01 “How are you different from another company?”
Many professionals are trained to respond by saying, “We’re number one,” or “Our product is the best.” That usually sounds generic. A better response is to speak from trust and reputation.
“The market is only so big, and there really are no secrets in this industry. I could fool someone for a day, but I could never fool someone for a lifetime. The reason we work so hard to deliver top-tier service is simple. First, we want to live up to the trust you are placing in us. And second, when someone you care about needs this same service in the future, we want you to be able to say with complete confidence, ‘This guy is rock solid, and so are his products.’”
Why it works: It does not attack the competitor. It reframes the question around reputation, trust, service, and long-term accountability.
02 “The price is too high.”
Most people try to overcome price by saying, “The price really isn’t that high.” That usually makes the prospect feel like the rep is not listening. A better way is to discuss the true cost of cheap options.
“Free and cheap usually end up becoming the most expensive options in the long run. Do you know why? Because they cost you time, energy, and money without ever truly solving the core problem. The real value is not in finding the cheapest option. The real value is in choosing the option that actually works, protects your time, and gives you confidence moving forward.”
Why it works: It does not deny the price. It reframes price around time, energy, money, confidence, and solving the real problem.
03 “I need to think about it.”
This objection often means the prospect is interested but something still feels unsafe. Do not attack the objection. Clarify it.
“Of course. What part do you feel like you need to think through the most? The price, the package, or whether this is the right choice?”
Why it works: It turns a vague delay into a specific conversation. Once the real concern is named, it can be handled.
04 “How do I know this will work for my business?”
This is a fair question. The rep should never pretend they control Google. Confidence is good. Fake certainty damages trust.
“That is a fair question. No one can control Google completely, but what we can control is the strategy, the research, the page structure, the content, the sitemap, and the indexing process. The goal is to give Google more relevant pages connected to the searches your customers are already making.”
Why it works: It is honest. It does not overpromise. It explains what ReverseTarget can control.
05 “Can I start smaller?”
The answer is yes. But the rep should explain the tradeoff clearly.
“Yes, you can. The 15-page package is a good starting point. The only thing I would say is that the more pages we build, the more search conversations we can target. So starting smaller is fine, but the 70-page build gives you the strongest coverage.”
Why it works: It gives the prospect permission to choose smaller without losing the logic of why larger is stronger.
06 “How long until I see results?”
Set expectations responsibly. The build is 21 days after approved scope of work, but Google still has to crawl, index, and evaluate the pages.
“The build itself takes 21 days after the scope of work is approved. After that, Google has to crawl, index, and evaluate the pages. Some pages may begin showing sooner, and stronger movement is usually expected over the next few months.”
Why it works: It gives a timeline without promising instant or guaranteed ranking.
07 “Do I still need monthly SEO after this?”
This is where the rep should separate a one-time build from ongoing services without attacking monthly SEO.
“This build is designed differently from monthly SEO. Monthly SEO is usually ongoing activity. ReverSEO is a one-time build of search assets. Some businesses may still choose to do other marketing later, but this package is not built around paying us forever to keep the pages alive.”
Why it works: It reinforces the ownership concept and reduces fear of being trapped in a monthly bill.
08 “I already have SEO on my website.”
This objection usually comes from confusion between SEO Version 1, Version 2, and Version 3. The rep should return to the framework.
“You probably do have some SEO, and that is good. What we are talking about is different. Most websites have Version 1 SEO, which is title, description, and basic settings. ReverseTarget is not just labeling the existing pages. We are creating additional search pages around the conversations and comparisons your customers are already searching.”
Why it works: It validates what they already have while showing why the offer is different.
09 “I’m worried about competitor pages. Is that negative?”
This is important because the client may not want to look aggressive or unprofessional. The rep should emphasize ethical comparison.
“That makes sense. The goal is not to bash anyone. We never need to say anything negative about another company. People are already comparing options. We are simply creating a helpful page that explains the difference and gives Google a reason to show you when someone is looking for an alternative.”
Why it works: It protects the client’s brand and reframes competitor targeting as helpful comparison, not attack marketing.
10 “Can I review everything before it goes live?”
This objection is actually a buying signal. They are imagining the project moving forward.
“Yes. That is built into the process. First, you review the scope of work before we start. Then, after the pages are built, we send you an index page with all of the clickable links so you can review the work in one place before we prepare the sitemap and begin indexing.”
Why it works: It reduces risk and shows the process is organized, not mysterious.
The Two Objections Reps Should Memorize
If reps memorize nothing else, they should memorize the competitor-comparison answer and the price answer. Those two responses carry the right tone: confident, grounded, respectful, and trust-first.
The prospect feels heard, not pressured. The rep stays calm, reframes the concern, and brings the conversation back to trust, value, and solving the real problem.