Live Sales Script
Use this while running the call. The wording is pulled from the source page and organized so you do not have to hunt for the next thing to say.
Rep objective
Recap what they now understand before explaining deliverables.
Make the 70-page build tangible: 35 conversation pages plus 35 target pages, or adjusted based on fit.
Lower risk with scope review, client approval, 21-day build, index page, sitemap, robots.txt, G4 tags, and weekly crawls.
Recap What They Now Understand
35 Target Pages
Explain the Scope of Work
The Client Review Process
The 21-Day Build
Ongoing Communication During the Build
Delivery of the Index Page
Client Review After the Build
Sitemap, Robots.txt, and Indexing
G4 Tags and Weekly Page Crawls
Set Expectations Around Timing
Original training context for this page
Why This Phase Matters
Phase 5 is where the sales conversation moves from proof into process. At this point, the prospect understands the basic idea. They have seen how pages can be built to benefit search results. They understand how comparison pages can position their business against competitors in a helpful and professional way. They understand what an H1 tag is. They also understand the difference between SEO Version 1, SEO Version 2, and SEO Version 3.
Now the goal is to explain exactly what comes with the build. This phase is important because clarity creates confidence. A confused prospect hesitates. A clear prospect can make a decision.
Recap What They Now Understand
“So now you understand the difference. SEO Version 1 is the watered-down version your website builder gives you. That is usually just a title, description, and a few basic settings.”
“SEO Version 2 is the monthly pay-to-play model, where you keep paying every month to stay visible through ongoing services, promoted areas, sponsored areas, or other paid visibility strategies.”
“SEO Version 3 is what we do with ReverseTarget and ReverSEO. This is a one-time build and a one-time payment. Instead of renting visibility every month, we build search pages designed around the conversations and targets your customers are already searching for.”
Explain the 70-Page Build
The main package is a 70-page build. These 70 pages are designed to create more search opportunities for the business.
35 Conversational Pages
Built around what customers are likely to search when they are researching, comparing, asking questions, looking for services, or trying to make a buying decision.
35 Target Pages
Built around competitor-style searches, alternative searches, comparison searches, and “business like” searches.
“The 70-page package is usually split into 35 conversation pages and 35 target pages. The conversation pages are designed around what your customers are already typing into Google. The target pages are designed around comparison and alternative searches, where your business can show up as another option.”
“If you prefer 70 conversation-based pages instead of 35 conversations and 35 targets, that is perfectly fine. The strategy can be adjusted based on what makes the most sense for your business.”
Explain the Scope of Work
Once the prospect agrees to move forward, the next step is the scope of work. The scope of work explains the recommendations for their build.
“Once you decide to move forward, we send over a scope of work. That scope of work goes through our recommendations for your business. It shows what we believe the best conversations and targets should be.”
The scope of work is important because it makes the project feel organized. It also gives the client a chance to review the strategy before the build begins.
The Client Review Process
After the scope of work is sent, the client reviews the recommended pages. They can approve the recommendations, request edits, or suggest additional conversations they want included.
“We do not just disappear and build whatever we want. We send the recommendations to you first. You get to review the conversations and targets. If you want edits, we make edits. If you have suggestions, we look at those too. Once everything is approved, you send it back to us, and that is when the build officially begins.”
This is psychologically important because it lowers risk. The client feels involved. They do not feel like they are handing over money and losing control.
The 21-Day Build
Once the client approves the scope of work, the 21-day build begins. This build includes research, page development, content creation, search strategy, internal structure, and continued communication with the client.
“Once we receive the approved scope of work, we begin the 21-day build. During those 21 days, we are researching, writing, building, structuring, and making sure each page is connected to the right search conversation or target.”
This phase is not just writing pages. It is strategic development. Each page needs a purpose. Each page needs a search angle. Each page needs to connect to how customers actually look for businesses like theirs.
Ongoing Communication During the Build
During the 21-day build, there should be continued communication with the client. This matters because the client may have industry details, competitor information, service information, or brand preferences that can improve the final product.
“During the build, we may still communicate with you. Sometimes we need clarification. Sometimes we find something during research that we want to confirm. The better the information, the stronger the pages can be.”
Delivery of the Index Page
Once the build is complete, the client receives an index page. The index page includes clickable links to all of the pages built.
“Once the pages are done, we send you an index page with all of the clickable links. That way, you can review every page in one place.”
This makes the final delivery feel tangible. The client is not just told, “Your SEO is done.” They can click, open, review, and see the work.
Client Review After the Build
After the client receives the index page, they review the pages. If minor edits are needed, those can be addressed before indexing.
“You will have a chance to review the pages. If something needs to be adjusted, we can address that before the pages are pushed for indexing.”
Sitemap, Robots.txt, and Indexing
After the pages are reviewed, the technical indexing structure is prepared. This includes the sitemap and robots.txt file.
The sitemap helps search engines discover the pages. The robots.txt file helps provide crawling instructions to search engines and AI crawlers.
“After review, we prepare the sitemap and robots.txt file. The sitemap tells Google where the pages are. The robots.txt file helps guide search engines and AI crawlers on what they are allowed to access.”
“Once that is ready, we submit the sitemap to Google and begin the indexing process.”
G4 Tags and Weekly Page Crawls
The build does not stop at simply creating pages. We also implement G4 tags so the pages are properly connected to tracking and performance visibility. This helps the client understand that the build is not a loose set of pages sitting on the internet. It is a structured search asset with tracking, technical review, and ongoing quality checks.
We also crawl every page weekly. The purpose of the crawl is to inspect the pages the same way Google inspects pages: looking for issues that could weaken the page, confuse the visitor, or interrupt the search experience.
“We also implement G4 tags and crawl the pages weekly. That means we are not just building the pages and walking away. We are inspecting for broken buttons, missing verbiage, thin pages, broken hrefs, and anything else that could weaken the experience. In simple terms, we are reviewing the pages the way Google reviews pages.”
Set Expectations Around Timing
The build itself takes 21 days after approval. After the build, some pages may begin appearing in search results as Google crawls and indexes them. Search visibility can build over time.
“The build is 21 days from the approved scope of work. After that, Google still has to crawl, index, and evaluate the pages. Some pages may start showing up shortly after indexing begins. The stronger movement is usually expected over the next few months as Google has time to process the content.”
“Our goal is for you to start seeing pages appear after the build and indexing process begins, with stronger search presence developing over roughly a three-month period.”
The Psychological Purpose of Phase 5
Phase 5 works because it reduces uncertainty. The prospect no longer has to wonder what they are buying, how many pages they get, who chooses the topics, whether they can review anything, how long it takes, what happens after the pages are built, or what Google receives.
By answering those questions clearly, the rep makes the buying decision feel safer.
This phase also separates ReverseTarget from vague SEO services. Many SEO companies sell activity. ReverseTarget sells a defined build with a clear number of pages, a clear strategy, a clear review process, and a clear delivery structure.
The prospect feels that the process is organized, professional, and easy to understand.