Complete Start-to-Finish Call Script
This is the full live-call script assembled from the original page verbiage, in order.
Phase 1: The Zoom Intro
Open soft. Do not pitch yet. Let the prospect talk first.
Ask discovery questions until you understand services, customers, lead sources, pricing, and customer value.
Write down exact phrases they use; those phrases become closing material later.
1
The Psychological Purpose
“Before I show you anything, I just want to understand your business for a minute. How are you doing today?”
“What services does your business offer?”
“What type of customers do you usually serve?”
“How are you currently getting most of your leads?”
“What products or services do you sell the most?”
“What do those usually cost?”
“What does a good customer mean to your business financially?”
2
Take Notes
“Earlier you mentioned that most of your leads come from referrals, but you want something more consistent.”
Phase 2: The Screen Share and H1 Demonstration
Ask permission before screen share so the transition feels collaborative.
Open their website first, compliment something real, then ask for a major competitor.
Use the H1 demo as a pattern interrupt, clarify that the change is browser-only, then teach why H1 structure matters.
1
What This Phase Does
“Are you okay with me sharing my screen for a minute?”
2
Pull Up Their Website First
“Okay, I see your site. Nice. I like that you have your services visible here.”
“This gives me a good feel for what you do.”
3
Ask for Their Largest Competitor
“Who would you say is one of your biggest competitors?”
4
Compliment the Competitor First
“Alright, I see their site. Honestly, they’ve got a clean layout.”
“Okay, this is not bad. They’re doing a few things right here.”
5
The H1 Magic Trick
“I feel like their site is good, but it could use one improvement.”
6
The H1 Magic Trick
“I think that’s better, do you?”
7
Transition Into the SEO Lesson
“The reason I showed you that is because this line is not just random text. On a website, this is usually the H1 tag. The H1 is one of the clearest signals on the page that tells both people and search engines what the page is mainly about.”
8
Why There Should Usually Be One Main H1
“Google is trying to understand what every page on the internet is about. Your H1 is like the main label on the page. If that label is vague, cute, or too generic, Google has to work harder to understand what you actually do. But if the H1 clearly says the service, the location, and the customer intent, the page has a much better foundation.”
“So if someone is searching for your service in your area, we do not want your most important headline to say something generic like ‘Welcome’ or ‘We’re Here to Help.’ We want it to say what you do, where you do it, and why that customer should care.”
Phase 3: Explaining the Three Types of SEO
Return to the prospect’s site so the focus is back on them.
Use page source only as a visual teaching tool; do not bury the prospect in code.
Frame ReverSEO as owned, conversation-based search coverage rather than rented monthly visibility.
1
Go Back to Their Website
“Let’s go back to your site for a second. I want to show you something most business owners never really get to see.”
2
Go Back to Their Website
“This looks technical, but I promise I’m not going to make this complicated. This is basically the behind-the-scenes information of your website.”
3
SEO Version 1: Basic Website Builder SEO
“Most website builders give you a very basic SEO section. They ask you to fill out a title, a description, and maybe a few keywords. Then it gives you the feeling that your SEO is complete. But that is really just the most basic version of SEO.”
4
Why Version 1 Is Not Enough
“The issue is not that this is bad. The issue is that it is basic. It is the starting line, not the finish line.”
5
SEO Version 2: Monthly Pay-to-Play SEO
“SEO Version 2 is the monthly-service model. This is where a company charges you every month to keep working on your website, update keywords, make changes, and often push you toward paid ads or sponsored visibility.”
6
The Problem With Version 2
“With Version 2, the benefit is often immediate visibility. But the downside is that the business may have to keep paying forever to keep that visibility alive.”
7
SEO Version 3: ReverseTarget / ReverSEO
“SEO Version 3 is what we call ReverSEO. Instead of waiting for someone to search one obvious keyword, we build pages around the conversations your future customers are already having in Google.”
8
The Conversation-Based Explanation
“Google is no longer just about one keyword. People search in conversations. They ask questions. They compare companies. They look for the best option near them. They search for problems, pricing, reviews, alternatives, and specific situations. So instead of only trying to rank your homepage, we create pages that answer those conversations.”
Phase 4: Showing the Results
Transition with proof: do not just tell them what ReverseTarget can do; show it.
Demonstrate conversational search first, then competitor targeting.
Keep competitor comparison ethical: helpful differences, no bashing, no false claims.
1
The Transition Into Proof
“Anybody can sit here and tell you all the things they can do for you. But I do not want to just tell you. I want to show you. There is a difference between being told something and actually seeing it happen.”
“Let me show you what we did for the Bella Collina Mansion.”
2
Explain the Two-Part ReverseTarget Setup
“Bella Collina Mansion has a two-part ReverseTarget setup. Part one is conversational search. Part two is competitor targeting. I’m going to show you both.”
3
Demonstrating Conversational Results
“So when a bride types in five-star wedding venue NC, Bella Collina Mansion has a chance to be seen. When she types in lakefront wedding venue NC, Bella Collina Mansion shows up again. When she types in large wedding venue NC, they show up again. When she searches for a Tuscany-style wedding venue in North Carolina, they show up again.”
“That is not an accident. Those are conversations we built content around.”
4
Part Two: Competitor Targeting
“Now that is part one. Part two is where this gets even more strategic. We also target competitor-based searches.”
5
The Competitor Search Examples
“When someone searches for venues like Summerfield Farms, they are not a cold lead. They already know what kind of venue they like. They are actively looking for an alternative. If Bella Collina Mansion appears in that moment, that is extremely valuable.”
6
Explain the Comparison Page
“This page is not just a normal page from their main website. This is a ReverseTarget page built for Bella Collina Mansion that sends traffic back to their website.”
“It matches the brand colors. It explains the differences between the two venues. It includes comparison sections, helpful information, and FAQs. The goal is to help the bride understand her options.”
7
Why Comparison Pages Work
“People are already comparing options. We are not creating that behavior. We are simply giving Google a page that answers the comparison.”
8
Why Comparison Pages Can Also Help With AI Overviews
“This is also why these pages matter for AI Overviews. AI needs clean information to summarize. If we build the clearest page around the comparison, the page can become useful not just for Google search results, but also for the AI-style answers people are now seeing at the top of search.”
9
The Ethical Position
“When our client is Venue B and the competitor is Venue A, we do not bash Venue A. We simply show the difference. If a bride is looking for something similar, or wants another option, we want Bella Collina Mansion to be visible.”
Phase 5: Explaining the Build
Recap what they now understand before explaining deliverables.
Make the 70-page build tangible: 35 conversation pages plus 35 target pages, or adjusted based on fit.
Lower risk with scope review, client approval, 21-day build, index page, sitemap, robots.txt, G4 tags, and weekly crawls.
1
Recap What They Now Understand
“So now you understand the difference. SEO Version 1 is the watered-down version your website builder gives you. That is usually just a title, description, and a few basic settings.”
“SEO Version 2 is the monthly pay-to-play model, where you keep paying every month to stay visible through ongoing services, promoted areas, sponsored areas, or other paid visibility strategies.”
“SEO Version 3 is what we do with ReverseTarget and ReverSEO. This is a one-time build and a one-time payment. Instead of renting visibility every month, we build search pages designed around the conversations and targets your customers are already searching for.”
2
35 Target Pages
“The 70-page package is usually split into 35 conversation pages and 35 target pages. The conversation pages are designed around what your customers are already typing into Google. The target pages are designed around comparison and alternative searches, where your business can show up as another option.”
“If you prefer 70 conversation-based pages instead of 35 conversations and 35 targets, that is perfectly fine. The strategy can be adjusted based on what makes the most sense for your business.”
3
Explain the Scope of Work
“Once you decide to move forward, we send over a scope of work. That scope of work goes through our recommendations for your business. It shows what we believe the best conversations and targets should be.”
4
The Client Review Process
“We do not just disappear and build whatever we want. We send the recommendations to you first. You get to review the conversations and targets. If you want edits, we make edits. If you have suggestions, we look at those too. Once everything is approved, you send it back to us, and that is when the build officially begins.”
5
The 21-Day Build
“Once we receive the approved scope of work, we begin the 21-day build. During those 21 days, we are researching, writing, building, structuring, and making sure each page is connected to the right search conversation or target.”
6
Ongoing Communication During the Build
“During the build, we may still communicate with you. Sometimes we need clarification. Sometimes we find something during research that we want to confirm. The better the information, the stronger the pages can be.”
7
Delivery of the Index Page
“Once the pages are done, we send you an index page with all of the clickable links. That way, you can review every page in one place.”
8
Client Review After the Build
“You will have a chance to review the pages. If something needs to be adjusted, we can address that before the pages are pushed for indexing.”
9
Sitemap, Robots.txt, and Indexing
“After review, we prepare the sitemap and robots.txt file. The sitemap tells Google where the pages are. The robots.txt file helps guide search engines and AI crawlers on what they are allowed to access.”
“Once that is ready, we submit the sitemap to Google and begin the indexing process.”
10
G4 Tags and Weekly Page Crawls
“We also implement G4 tags and crawl the pages weekly. That means we are not just building the pages and walking away. We are inspecting for broken buttons, missing verbiage, thin pages, broken hrefs, and anything else that could weaken the experience. In simple terms, we are reviewing the pages the way Google reviews pages.”
11
Set Expectations Around Timing
“The build is 21 days from the approved scope of work. After that, Google still has to crawl, index, and evaluate the pages. Some pages may start showing up shortly after indexing begins. The stronger movement is usually expected over the next few months as Google has time to process the content.”
“Our goal is for you to start seeing pages appear after the build and indexing process begins, with stronger search presence developing over roughly a three-month period.”
Final Phase: Packages and Closing
Open the services/pricing only after value has context.
Explain package differences as coverage, not “good vs bad.”
Ask which package feels like the right fit, then stop talking and let them answer.
1
Pull Up the ReverseTarget Services Page
“Now that you understand what this is, let me show you the three ways we can build this for you.”
2
How to Explain the Difference Between the Packages
“The difference between the packages is not that one works and one does not. The difference is coverage. Fifteen pages gives you a starting footprint. Thirty-five pages gives you a stronger footprint. Seventy pages gives you the most search coverage and the strongest opportunity to create conversations around your business.”
3
Positioning the 70-Page Package
“The 70-page package is the one I usually recommend if the goal is serious visibility. With 15 pages, we can start creating search conversations. With 35 pages, we can build more coverage. But with 70 pages, we can build both conversations and targets, which gives us a much stronger strategy.”
“That is similar to what I showed you with Bella Collina Mansion. There are conversation-based pages, and then there are target-based pages that help them appear when someone is comparing other venues.”
4
The Pricing Conversation
“Package 1 is the 15-page build at $995.”
“Package 2 is the 35-page build at $1,995.”
“Package 3 is the 70-page build at $3,495.”
5
Transition Into Objection Handling
“Based on what we went through today, which package do you feel makes the most sense for where you want your business to go?”
Objection Handling Script
01
01 “How are you different from another company?”
“The market is only so big, and there really are no secrets in this industry. I could fool someone for a day, but I could never fool someone for a lifetime. The reason we work so hard to deliver top-tier service is simple. First, we want to live up to the trust you are placing in us. And second, when someone you care about needs this same service in the future, we want you to be able to say with complete confidence, ‘This guy is rock solid, and so are his products.’”
02
02 “The price is too high.”
“Free and cheap usually end up becoming the most expensive options in the long run. Do you know why? Because they cost you time, energy, and money without ever truly solving the core problem. The real value is not in finding the cheapest option. The real value is in choosing the option that actually works, protects your time, and gives you confidence moving forward.”
03
03 “I need to think about it.”
“Of course. What part do you feel like you need to think through the most — the price, the package, or whether this is the right choice?”
04
04 “How do I know this will work for my business?”
“That is a fair question. No one can control Google completely, but what we can control is the strategy, the research, the page structure, the content, the sitemap, and the indexing process. The goal is to give Google more relevant pages connected to the searches your customers are already making.”
05
05 “Can I start smaller?”
“Yes, you can. The 15-page package is a good starting point. The only thing I would say is that the more pages we build, the more search conversations we can target. So starting smaller is fine, but the 70-page build gives you the strongest coverage.”
06
06 “How long until I see results?”
“The build itself takes 21 days after the scope of work is approved. After that, Google has to crawl, index, and evaluate the pages. Some pages may begin showing sooner, and stronger movement is usually expected over the next few months.”
07
07 “Do I still need monthly SEO after this?”
“This build is designed differently from monthly SEO. Monthly SEO is usually ongoing activity. ReverSEO is a one-time build of search assets. Some businesses may still choose to do other marketing later, but this package is not built around paying us forever to keep the pages alive.”
08
08 “I already have SEO on my website.”
“You probably do have some SEO, and that is good. What we are talking about is different. Most websites have Version 1 SEO, which is title, description, and basic settings. ReverseTarget is not just labeling the existing pages. We are creating additional search pages around the conversations and comparisons your customers are already searching.”
09
09 “I’m worried about competitor pages. Is that negative?”
“That makes sense. The goal is not to bash anyone. We never need to say anything negative about another company. People are already comparing options. We are simply creating a helpful page that explains the difference and gives Google a reason to show you when someone is looking for an alternative.”
10
10 “Can I review everything before it goes live?”
“Yes. That is built into the process. First, you review the scope of work before we start. Then, after the pages are built, we send you an index page with all of the clickable links so you can review the work in one place before we prepare the sitemap and begin indexing.”