Live Sales Script
Use this while running the call. The wording is pulled from the source page and organized so you do not have to hunt for the next thing to say.
Rep objective
Open the services/pricing only after value has context.
Explain package differences as coverage, not “good vs bad.”
Ask which package feels like the right fit, then stop talking and let them answer.
Pull Up the ReverseTarget Services Page
How to Explain the Difference Between the Packages
Positioning the 70-Page Package
The Pricing Conversation
Transition Into Objection Handling
Original training context for this page
Pull Up the ReverseTarget Services Page
Open ReverseTarget.com and go to the Services page. At this point, do not over-explain. The prospect already understands the concept. The services page is simply where the rep connects the education to the offer.
“Now that you understand what this is, let me show you the three ways we can build this for you.”
15-Page Build
Entry-level build. The client receives 15 pages, typically built around search conversations. The pages are built and handed back to the client.
- Starting footprint
- Typically search conversations
- Best for getting started
35-Page Build
Middle option. The client receives 35 pages, typically still focused on search conversations, giving the business more coverage.
- Stronger footprint
- More search conversations
- More opportunity than starter build
70-Page Build
The most bang for the buck. The client receives 70 pages, either 35 conversations and 35 competitor targets, or all 70 search conversations.
- Most search coverage
- Conversation + target strategy
- Best for serious visibility
How to Explain the Difference Between the Packages
“The difference between the packages is not that one works and one does not. The difference is coverage. Fifteen pages gives you a starting footprint. Thirty-five pages gives you a stronger footprint. Seventy pages gives you the most search coverage and the strongest opportunity to create conversations around your business.”
The client is not just buying pages. They are buying more chances to be found.
Positioning the 70-Page Package
The 70-page package should be positioned as the best overall value.
“The 70-page package is the one I usually recommend if the goal is serious visibility. With 15 pages, we can start creating search conversations. With 35 pages, we can build more coverage. But with 70 pages, we can build both conversations and targets, which gives us a much stronger strategy.”
“That is similar to what I showed you with Bella Collina Mansion. There are conversation-based pages, and then there are target-based pages that help them appear when someone is comparing other venues.”
The Pricing Conversation
When showing pricing, stay calm and confident. Do not rush through the price. Do not apologize for the price. Do not overexplain the price.
“Package 1 is the 15-page build at $995.”
“Package 2 is the 35-page build at $1,995.”
“Package 3 is the 70-page build at $3,495.”
Then pause. Let them process it. The salesperson should not immediately start discounting, defending, or talking nervously. Confidence matters here. If the salesperson acts like the price is uncomfortable, the prospect will feel uncomfortable too.
The Psychological Purpose of the Final Phase
The final phase works because the prospect has already been educated before seeing the price. If pricing is shown too early, the prospect judges the cost before understanding the value. But by this point, they have seen their own website, their competitor’s website, the H1 demonstration, the three versions of SEO, real search examples, conversational pages, competitor targeting, the 70-page build process, the 21-day timeline, the review process, and the indexing process.
Now the pricing has context. A price without context feels expensive. A price attached to a clear strategy feels easier to understand.
Transition Into Objection Handling
After the packages are explained, the prospect now has the information they need. At this point, the salesperson’s job is not to keep presenting. The salesperson’s job is to listen.
“Based on what we went through today, which package do you feel makes the most sense for where you want your business to go?”
Then stop talking. Let the prospect answer. Many salespeople lose deals because they keep talking after the prospect is ready to respond.
The prospect clearly understands the options and feels comfortable choosing the package that matches the level of visibility they want to build.