Live Sales Script
Use this while running the call. The wording is pulled from the source page and organized so you do not have to hunt for the next thing to say.
Rep objective
Return to the prospect’s site so the focus is back on them.
Use page source only as a visual teaching tool; do not bury the prospect in code.
Frame ReverSEO as owned, conversation-based search coverage rather than rented monthly visibility.
Go Back to Their Website
Go Back to Their Website
SEO Version 1: Basic Website Builder SEO
Why Version 1 Is Not Enough
SEO Version 2: Monthly Pay-to-Play SEO
The Problem With Version 2
SEO Version 3: ReverseTarget / ReverSEO
The Conversation-Based Explanation
Original training context for this page
Why This Phase Matters
Most business owners have heard the word SEO, but they usually do not know what they are actually buying. Some think SEO means filling out a few boxes on their website. Some think SEO means paying a company every month. Some think SEO means Google Ads. Some have been burned by SEO companies before and are already skeptical.
The goal of Phase 3 is to simplify the entire concept into three clear categories:
SEO Version 1
Basic Website Builder SEO
SEO Version 2
Monthly Pay-to-Play SEO
SEO Version 3
ReverseTarget / ReverSEO
This gives the prospect a simple way to understand where they are now, what they may have already tried, and why ReverseTarget is different.
Go Back to Their Website
After the H1 demonstration on the competitor’s website, close out of the competitor’s page and return to the prospect’s website. The focus now returns to them.
“Let’s go back to your site for a second. I want to show you something most business owners never really get to see.”
Then right-click on their website and choose “View Page Source.” Once the page source opens, look near the top of the code for the head section.
“This looks technical, but I promise I’m not going to make this complicated. This is basically the behind-the-scenes information of your website.”
Inside the head section, you can often find clues about how the website was built. It may show signs of Wix, GoDaddy, WordPress, Squarespace, Shopify, or another platform. You can also look for the title tag, meta description, and sometimes meta keywords.
SEO Version 1: Basic Website Builder SEO
SEO Version 1 is what most website platforms give business owners by default. This is the watered-down version of SEO.
Platforms like Wix, GoDaddy, WordPress, Squarespace, and others usually give the business owner a few boxes to fill out. Those boxes may include page title, meta description, keywords, business name, location, and basic page settings.
The platform may make it feel like once those boxes are filled out, the SEO is done.
“Most website builders give you a very basic SEO section. They ask you to fill out a title, a description, and maybe a few keywords. Then it gives you the feeling that your SEO is complete. But that is really just the most basic version of SEO.”
This type of SEO is not useless, but it is limited. It helps label the page. It gives Google some basic information. It may help Google understand what the page is called and what the page is about. But it is not aggressive. It is not a full strategy. It usually does not create enough content, authority, or search opportunity to bring in serious traffic by itself.
“SEO Version 1 is like putting a name tag on your website. It tells Google who you are, but it does not necessarily make Google choose you.”
Why Version 1 Is Not Enough
The problem with SEO Version 1 is that most of the business’s competitors have access to the same thing. Anyone can fill out a title. Anyone can write a description. Anyone can type a few keywords into a website builder.
So if every business is doing the same basic setup, that alone does not give the prospect a major advantage.
“The issue is not that this is bad. The issue is that it is basic. It is the starting line, not the finish line.”
SEO Version 2: Monthly Pay-to-Play SEO
SEO Version 2 is what most business owners think of when they hear the word SEO. This is the version they see in spam emails, cold calls, and monthly service offers.
An SEO company reaches out and says they can improve rankings, update keywords, monitor the website, post content, manage listings, run campaigns, or help the business show up in search. Sometimes this also gets mixed together with paid ads, sponsored placement, Google Ads, or other paid visibility channels.
“SEO Version 2 is the monthly-service model. This is where a company charges you every month to keep working on your website, update keywords, make changes, and often push you toward paid ads or sponsored visibility.”
This version can produce results, especially while the business is paying. But the problem is that it often becomes a pay-to-play system.
“It is like renting a house instead of owning a house. As long as you keep paying, you can stay there. But the moment you stop paying, a lot of that visibility can disappear.”
The Problem With Version 2
The problem with SEO Version 2 is not that it can never work. The problem is that it can become expensive, unclear, and hard to maintain.
Many business owners pay month after month without fully understanding what is being done. They may receive reports, keyword updates, or traffic numbers, but they do not always know how that translates into actual customers.
If paid ads are involved, the issue becomes even clearer. Sponsored placement only lasts while the budget is active. Once the ads stop, the placement stops.
“With Version 2, the benefit is often immediate visibility. But the downside is that the business may have to keep paying forever to keep that visibility alive.”
SEO Version 3: ReverseTarget / ReverSEO
SEO Version 3 is the ReverseTarget approach. This is where the conversation changes.
Instead of only filling out basic website settings or paying forever to chase keywords, ReverseTarget focuses on creating search conversations around the customer’s business.
“SEO Version 3 is what we call ReverSEO. Instead of waiting for someone to search one obvious keyword, we build pages around the conversations your future customers are already having in Google.”
The Conversation-Based Explanation
Customers do not always search in simple ways. They search with questions. They compare options. They look up competitors. They ask what is best. They search for pricing, problems, alternatives, locations, styles, services, and situations.
Most businesses only have a few basic pages on their website: Home, About, Services, Contact. But customers are having dozens or even hundreds of different conversations before they make a buying decision.
ReverSEO is designed to create content around those conversations.
“Google is no longer just about one keyword. People search in conversations. They ask questions. They compare companies. They look for the best option near them. They search for problems, pricing, reviews, alternatives, and specific situations. So instead of only trying to rank your homepage, we create pages that answer those conversations.”
Example Customer Searches
- Best plumber near me
- Emergency plumber in my city
- ABC Plumbing vs another company
- How much does a water heater repair cost?
- Why is my drain backing up?
- Who offers same-day plumbing service?
- Is it better to repair or replace a water heater?
Why It Matters
Each of those searches represents a different conversation. If the business does not have content for those conversations, Google may have no reason to show them.
The Psychological Purpose of Phase 3
Phase 3 works because it gives the prospect clarity. Before this explanation, SEO may feel confusing or suspicious. After this explanation, they can mentally sort SEO into three boxes: basic setup, monthly rented visibility, and owned conversation-based visibility.
Confused people usually do not buy. Clarity lowers resistance.
The prospect understands that basic SEO is not enough, monthly SEO can become expensive and temporary, and ReverSEO gives them a different path by creating long-term organic search conversations.