Objection Response Script
09
“I’m worried about competitor pages. Is that negative?”
“That makes sense. The goal is not to bash anyone. We never need to say anything negative about another company. People are already comparing options. We are simply creating a helpful page that explains the difference and gives Google a reason to show you when someone is looking for an alternative.”
Why it works:
It protects the client’s brand and reframes competitor targeting as helpful comparison, not attack marketing.
Original objection context
09 “I’m worried about competitor pages. Is that negative?”
This is important because the client may not want to look aggressive or unprofessional. The rep should emphasize ethical comparison.
“That makes sense. The goal is not to bash anyone. We never need to say anything negative about another company. People are already comparing options. We are simply creating a helpful page that explains the difference and gives Google a reason to show you when someone is looking for an alternative.”
Why it works: It protects the client’s brand and reframes competitor targeting as helpful comparison, not attack marketing.